Software for web &
advertising space
sales, prospecting
& all ad tracking.

Track Share Of Market Against Your Own Media Or The Competition. SM4, as you buy it, does allow you to track Share of Market.

For example, if you sell two monthly magazines, a quarterly newsletter, an annual directory and advertising to three web sites . . . you can run the Share of Market Report to see which media is bringing in the most revenue and/or pages.

If you want to track Share of Market against the competition, however, adding that data to the stock version of SM4 is beyond tedious.

Our Competitive Ad Tracking System (CATS) add on module gives you easier data entry and much more powerful reporting.

Data Entry is as simple as setting a default Publication and Issue Date and adding all the advertising in an extremely quick and simple manner.

The reporting is much more extensive than the stock SM4 Share of Market Report. You may report based on:

• pages and/or dollars
• sorted by publication or by company
• for any range of dates
• for specific publications only
• for any group of category
• for any group of business

All report configurations may be saved and re used.

Share of Market Report Screen.
Click on photo for larger image.