SM4 SOFTWARE -* MORE DETAIL*

SM4 is the result of 22 years of software evolution from SM1 in 1983. The two owners of Abelson Communications, Inc. -- the company that wrote SM4 -- have a combined 35 years advertising space sales experience. As "our baby", we are continually improving this software to make it as good as it can possibly be.

It is an advertising/production tracking and contact sales program that gives you simplicity, power and flexibility in how you work. In addition to putting all our software design experience behind SM4, we listen to all input, even from people who don't buy anything from us, evaluate it and -- if it is a good idea -- include it in the next update.

SM4 manages accounts and prospects, tracks advertising and production and provides in depth and summary reporting on everything in your system. SM4 has seamless links MS Word and WordPerfect, accounting, email, and external systems that help you sell and market.

SM4 gives ad space people and management a single shared interface to manage your contact sales, ad tracking, production and (with access control) accounting.

 

 

SM4 generates reports that will put many smiles on your face. The reports in SM4 include invoices, confirmations, contract reports, advertising reports with a choice of sorts and levels of detail, commission reports, call reports, company reports, sales reports, ad agency reports, share of market reports, assigned position reports and invoice and aging reports*. Just in case the stock library of reports is missing something, there is also a built in report generator. All the reports in SM4 may be exported to spread sheets, Microsoft Word or other databases.

 

The Reporting in SM4 is sales' and management's key to complete information for what has been done, what will be done and what is needed to get future goals on track.

 

All Reports Have Multiple Sorts, Filters and Levels of Detail

SM4 includes its own accounting software or links to your accounting program. With the newest version of SM4, you now have the option to use internal Accounts Receivables (part of SM4) or link to your own accounting software. There is no additional charge for either choice.

 

SM4 has strong links to Visual AccountMate Software®. When you buy the complete system from us we give you those links for free. We have also written the links for Peachtree®, QuickBooks® and MAS 90® . As stated earlier, links between SM4 and your accounting program incur no extra charges.

 

*Invoice and aging reports from SM4 require Visual AccountMate Software or use or SM4 internal Accounts Receivables.

 

Call us or e-mail us for more information,
a demo or pricing.

 

SM4 tracks all your advertising. Its open architecture lets you configure whatever you want to sell. You can sell display ads, classifieds, web ads, booth space and event registration, simultaneously. Unlimited rate cards, stored in the system, makes ad entry as easy as few mouse clicks.

 

SM4 will also track premium positions to make sure you do not oversell a particular page, such as cover 4. Contracts are easily created with firm and open dates. Production information is also tracked, in detail.

 

For tracking advertising and production, SM4 is flexible, complete and powerful.

 

SM4 helps you prospect, sell and follow up with detail information on your calls and contacts, advertising, production and advertising agencies. The screens are designed with the sales person in mind. You determine the work flow, with a Query system that allows you to store unlimited queries and retrieve them in seconds. Billing and Creative Ad Agencies link to each account and may be viewed and edited simultaneously. SM4 also supports multiple simultaneous sessions. That means you may open multiple contact, agency, and advertising screens at once. With its built in links to Microsoft Word and WordPerfect as well as email, you have total access to all the software you use to prospect and sell.

 

As a contact manager, SM4 is easy to use and incredibly flexible.

 

Customization: SM4 may be modified to meet your specific needs. We started as custom developers and we remain so.

For additional information, detail screens you may view from your browser or a demo, please contact us via phone, email or form fill in, below.

 

 

While SM4 is an easy system to use, it is also chock full of functions that may or may not be important to you. When we demo with you, we can focus on what you consider important.

"People don't want to be "marketed TO";
they want to be "communicated WITH."

SM4 can't make you communicate better, but it can

provide you with the information you need to communicate better.

“The average person will hear only seven and a half minutes of a one-hour presentation and remember only half of the words he or she hears.”

Thus, the need to be repetitive, but in a manner that does not seem so. SM4 will keep you informed on every occasion of what you
said and when you said it (or wrote it or e-mailed it).

"You're headed in the right direction when you realize
the customer's viewpoint is more important than the company viewpoint. It's more productive to learn from your customers instead of about them."

Once again, SM4 will allow you to store unlimited information about your client, their point of view and how THEY see the role of advertising.

Abelson Communications, Inc.

Suite 204

15 Bramshott Court

Rockville Centre, NY 11570

phone: 516-596-9610

email us